2-Way Messaging is a system that incorporates both outbound and inbound SMS into one fully-featured service. By using a dedicated number, a 2-Way SMS user can send and receive SMS through a web messaging platform by using complete solutions or APIs. Two-way SMS or Inboxing SMS is an efficient way to interact with your audiences. Unlike regular bulk SMS services, 2-way SMS lets your
existing subscribers and potential customers to reply to your campaigns or start a conversation. You can access this information directly in your SMSBRIX user account inbox and reply as per convenience. This feature is very popular with businesses and brands that want their customers to respond. The inboxing facility allows you complete flexibility in managing your incoming messages. You can modify/alter or delete these received messages as per your need.
For example, instead of making calls or asking to fill cumbersome questionnaires, companies can ask for feedback directly via SMS and also reply to same. All one has to do is send the SMS and ask for a quick review or rating. It’s a great way to improve customer satisfaction.